Gas prices. Inflation. The war in Ukraine. The stock market. There have been more than a few red flags about the economy lately. It’s got a lot of people nervous — consumers especially. (Looking at you, record low consumer sentiment index .) What does all this mean for creators and the creator economy? Are the opportunities for creators still so incredible that they don’t have to worry about the larger economy... ...

Your confirmation email is an important first impression. It sets the tone for your relationship with subscribers and can improve engagement for future emails. Picture this - you just booked your dream vacation online. But you never received an email confirmation. You may be wondering if your order was processed. Now you have to spend time contacting the travel agency to make sure your vacation was booked. That is not a good experience. You wouldn’t want to do that to your customers. ...

The best way to keep your emails from feeling blah is to write interesting, relatable content that personally addresses the thoughts and feelings of your audience. But when you look at the broader internet, sites have all sorts of other surprising and delightful little widgets that add that little bit of magic to move an audience from liking content to loving it. A lot of people think you can’t replicate those bits of delight in an email; but at AWeber we know that’s not true. ...

Your audience has all the insights you need to make informed decisions about your product or service offering. Actively engage with them and solicit their feedback to ensure you always deliver value.   Most decisions are made stronger after considering the perspective and feedback of the people they’ll impact most. For a business owner or creator like you, this means your customers or audience. ...

Have you ever labored over a piece of content — whether it was a blog post, article, podcast, or video — hit publish and… nothing happened?  It’s even more frustrating when you talk with your biggest fans and they haven’t heard about your new thing because Youtube, Facebook, Twitter or others decided your post shouldn’t show up in your followers' feeds. These are the people who want to know when you have something new to share. ...

Coming up with the best fonts for emails can be a challenging and time-consuming task. Which typeface will improve the readability of your message? What color combinations and font size should you use to hold your subscribers’ attention?  We’ve got you covered! By the end of this article, you’ll know how to choose the best typeface and font settings for your brand. Plus, we’ll give you an expert’s list of email-friendly fonts. Read on to learn the basic principles of typography for your emails. ...

Would you rather watch or listen to this post? We've got you covered. https://youtu.be/5TkLh9jBP-I Discord is one of the most popular tools for creators to stay connected with, educate, and sell to their community. It's probably the best tool out there for connecting people in synchronously and for asynchron-ish conversation that is best experienced real-time but can still be helpful after the fact. But its incredible popularity can be one of its biggest curses. ...

If you've put a lot of work into an email message or a newsletter, it can sting to see even one person mark it as spam.  Why would anyone do that, right? You're a good sender. You're not... a spammer ! But even good people can get their messages marked as spam. So let's help your self-esteem and your email marketing metrics. We’ll walk through how even the best people can occasionally have their emails end up in the spam folder. ...

One of the things that seemed most challenging when AWeber was transitioning from a physical location to becoming a remote team was figuring out how we’d effectively brainstorm. So much good creative work comes from people putting their heads together, identifying problems to be solved, and coming up with ways to solve them. Historically at AWeber, we had done this by swinging by someone’s desk, or catching them in a common space and working things through on a white board. ...

Adding your business's — or your own — physical address to all your emails is a required step when you set up your first email campaign. It makes some people a little nervous. "What if someone comes to my house?"  Fortunately, there are ways to meet this requirement without revealing where you live or risking a fine. But first, let's explain why you have to include that physical address. CAN-SPAM law and physical email address Everybody hates spam emails. ...

Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other?  We say they can amplify each other. Big time. And so do ten of the top social media experts.  We reached out to each of these influencers because they are experts in a specific social media platform. They know their stuff, cold. We asked them for their best tip on how to grow an email list with social media right now. ...

Knowing your customers can have a big impact on your marketing, and on your business overall. Identifying customer pain points is a key part of this. People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might influence someone's purchase decision, they'll ultimately buy something because it solves a problem. Don’t have time to eat an expensive sit-down meal? Grab food at McDonald’s. ...

We’re AWeber - a mighty team of 89 remote-first team members that span three time zones, two countries, and 15 states; all working together to help small businesses and entrepreneurs grow by forming meaningful connections with their audiences. At this point, I’m sure we all know someone who’s returned to the office. Returned to waking up earlier, fighting traffic during daily commutes, wearing pants... ...

How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of confirmation, you can end up with a less engaged and less profitable list.  This is why one of the proven best practices of email marketing is to use “double opt-in. ...

Get more out of your AWeber account when you keep up on the newest feature releases — requested by and built specifically for customers like you. ...

Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself. So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading. ...

Want to make your brand more visible to your target audience - so you can attract and convert more customers? Who doesn't! But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. ...

It's a big deal when someone signs up for your email list. You've put in a lot of work to attract this person and to build up enough trust with them that they'll let you into their inbox.  But the work isn't done once they've signed up. Now your job is to engage them – to build on the trust and interest you've established with them so they'll become a long-term, enthusiastic subscriber.  All that starts with a welcome email. ...

Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels. But what's the best way to get started? How do you grow an email list without an existing audience to market to? If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you. Read on for 25 free or budget-friendly ways to grow your list, even if you don’t already have followers somewhere else. ...

Developing a strong unique selling proposition is one of the best ways to get better results from your marketing. Getting your unique selling proposition right will also help you define your overall marketing strategy . It will make all your marketing efforts easier. ...